Parity is BitBop's marketing wing: AI-powered marketing for the education industry. We put institutions in front of the students they want, and carry them from first hello to enrolment and beyond.
Software helps an institution run. It doesn't bring it students or put it in front of a real audience.
Parity solves that half. We help the same institutions X-Ed serves show up in front of the people they want to reach, and turn that visibility into enrolment.
Parity covers the full enrolment journey, from the first time a family hears of you to the day they re-enrol and tell others. Every service is AI-enabled and tailored to the institution.
Be visible to the right families and students, so your name is already in front of them when they start looking.
Turn attention into conversations: enquiries that arrive with consent and a reason to talk.
Get prospects to an open day, a call or a counselling session, where the decision is really made.
Move interested families from enquiry to application, and keep them moving.
Take an accepted offer through to a first day, so the places you win are the places you fill.
Help new students get value early, keep them re-enrolling, and turn satisfied students and parents into the referrals that bring your next intake.
The same institutions X-Ed serves, and the people who teach outside them.
Parity and X-Ed serve the same institutions. X-Ed is the operations and efficiency partner; Parity is the marketing partner. Work with either one, or with both.
Explore X-Ed →BitBop started in 2021 as a digital marketing outsourcing company. It then narrowed to education, the sector its founder comes from, and that marketing practice is Parity today.
Book a conversation and tell us who you want to reach.